Do You Want To Start A Small Business?
We believe that small business ownership is one of the greatest things a person can do. This country was built on small business and we have noticed a resurgence of the small business spirit during this new economy. Small business is the key to lifting America back to the economic powerhouse that it can be. By helping others start a business we are doing our part to improve our community. With every successful small business that is created the economy recovers just a bit more. … read more
Latest Podcasts
024 – Creating Your Ideal Customer Avatar
Being vague is a problem for many new business owners. Be specific about your ideal client by creating a picture of this person. Or avatar. By having an example of your client in your head you can better convey this person to networking partners or in your advertising. Hear all our thoughts on defining your ideal client in this episode. What … [more...]
023 – Tracking Your Sales Leads
It's important to know where your marketing efforts are doing the most good. Tracking your sales leads is a big part of this discussion. This week we discuss the basics of lead tracking. What is a lead? What is the purpose of lead tracking? How to gather the lead tracking information. How to keep track of lead data Sales … [more...]
022 – Do You Feel Lucky?
Is there such a thing as 'luck' when it comes to business or life? Neil goes on a short rant about luck. Business icon Sir Richard Branson and country super-star Miranda Lambert are examples of people that are "lucky." But are they really? Does hard work trump luck? Neil compares magic to luck and why people use these terms. What are your … [more...]
Business Education
To Hire, or not to Hire!
This is Sam Sam began living his dream about 6 months ago. He started a lawn service with his brother. They do grassing cutting, lawn care, fertilizing and mulching. Some thought it beneath Sam as he comes from the world of corporate management. He didn’t care. Sam enjoys the work and … [more...]
It’s All About the Package
Consumers love packaging! Corporations spend billions of dollars a year on the design and production of packaging for their products. Could they just stick the potato chips in a plain brown paper bag and put them on the shelf? Of course they could, but what would be their chances of getting … [more...]
Observations
Read It Twice – Send It Once!
There’s nothing that pisses me off more than a lazy person! Of course there’s also the lazy person who’s in a hurry. Who doesn’t get e-mails every day from someone who was too lazy to take the 20 seconds and read their e-mail before hitting send? It’s loaded with typos and improper use … [more...]
My Top Ten Favorite Podcast Episodes Of All Time
The first step in conquering a problem is admitting you have one. My name is Neil, and I'm a podcast-aholic. That's right, I have a podcast problem. I listen to about twenty hours of podcast content per week. Over the last four or five years I have probably listened to over 3,000 hours of … [more...]
