I just had an extremely frustrating and stressful interchange with a client on the final pricing for their master bathroom project. What did I do? I fired them as a client! It wasn’t an ugly situation (although it might still get that way) and I wasn’t rude but I decided it was time for me [...]
It’s amazing the chain reaction one simple idea put into practice can have on your business. The ripple effect one action can create in your business is something you won’t see at the start. But looking back five years from now you can put the pieces together to trace your success back to its roots. [...]
Every business has a relationship known as The QSP Ratio. Whether you know it or not your business is sending your customers a message every day about Quality, Service and Price. But did you know you can’t have it all? This week we discuss how The QSP Ratio works and what you need to know [...]
We’ve been in business almost 12 years and have struggled with something for some time. How do you effectively present pricing to clients? Do they only need to know the overall cost? Should you break everything down as much as possible? What if they ask questions about what you’re charging? How much information is too [...]
This week Neil talks with Marketer Jay Ehret. Jay is the creator of The Marketing Spot. Jay’s mission in life is to turn entrepreneurs into marketers. Jay shares with us how to increase your sales AND raise your prices! Most small businesses start out by undercutting their prices. And when that doesn’t work they cut [...]